Latency and DFP injection in web environments
Overview
CONTXTFUL’s website tag takes care of the injection directly in the setTargeting object of googleads (DFP). As CONTXTFUL’s technology leverages sensors, it requires a certain time window to measure the phenomenon. The time window depends on how the tag is used.
To make the most out of this, please make sure that page loads, GTM loads and DFP request leave enough time for all the measurements to be done.
Timing with page loads
The Receptivity Score can be leveraged in 3 ways on a web page.
On page load if the page supports lazy loading AND CONTXTFUL’s tag is loaded fast enough.
In this mode, the page has to support lazy loading.
CONTXTFUL’s tag has to be loaded within the first second after the page loads.
The measurement requires approximately 600 ms.
On subsequent page loads on the same domain through the use of ephemeral session storage.
In this mode, the page has to support lazy loading.
CONTXTFUL’s tag has to be loaded quickly.
The measurement time is not an issue since the Receptivity was measured in the previous page a few milliseconds prior to the page being loaded.
On Ad Reload after a specific time delay as passed.
In this mode, latency is not an issue as the Receptivity is already available in the page through on-going measurement.
On new page load
On subsequent page loads on the same domain
On Ad refresh