More About CONTXTFUL

What is CONTXTFUL?

CONTXTFUL is a AI Driven SaaS API

We are the only company able to measure human attention in real-time on mobile devices for media buyers, publishers and 3rd party data providers.

What does it do?

We leverage non-private mobile sensors in real-time requiring no permission and no additional hardware.

By measuring each connected device every second CONTXTFUL is able to tell how attentive each viewer/user is and how they move as they consume web content.

What data is collected?

We collect fully anonymous meta-data and sensor data

• Meta-data : Current website, time (day and time), type of device (phone, tablet, etc)
• Sensor data : Acceleration, rotation, linear acceleration (Accelerometer, gyroscope)

We don't collect IDs, user information or PII data.

We don't use or access cookies.

We don't collect information from the OS or browser (we don't fingerprint devices)

We don't collect information on the current page (no web scraping for content)

We don't require access to the publisher's servers, DMP or other external information.

We don't require user permission as all information is HTML5 standard access.

What is the purpose?

All this data is used by our AI engine. This is the input that the engine uses to classify the context behind each impression. This contextual information is the heart of the Receptivity metric

It is also used to provide reporting information (day, hour, phone/tablet, website, etc).

Is the data used for re-targeting?

CONTXTFUL never uses data for re-targeting.

We don't track IDs of use cookies or fingerprint devices. There is no way for us to re-target viewers.

Who will have access to the data?

Only CONTXTFUL has access to the collected raw data.

What technologies is used in the process of collecting and processing the data?

Only standard browser-based HTML and javascript access are required for the analytics pixel to function as intended.

The rest is Machine learning on the server side

What about GDPR?

We are GDPR compliant. You can find our Privacy information here

We are part of Google's GDPR certified partners (full list here)

How can I connect this?

With a simple tag you can connect any project.

A simple Impression event tag for advertisers and a simple <script> tag for web sites.

How can I access the data?

Stream data directly from any ad or web page to your data infrastructure or download it in batch every day to augment your data sets.

Note : Remember to connect each impression/visit to a know ID with our API to be able to connect them later (see link here)

Connection Diagram